Inspiration is influence.

Our in-house Creative Studio specializes in custom content creation and video production.

We take inspiration from travelers’ passions and motivations to guide our creative process. Our team produces custom content across multiple platforms, reaching travelers at all stages of their journey. The content we create informs, entertains, and inspires while building trust and fostering loyalty. Our integrated production team brings these ideas to life through branded videos, editorial features, social posts, and ads, making sure the story stays consistent, high-quality, and relevant to the audience.

Air Canada enRoute Magazine

Publishing, Website, Advertising, Air Canada

Multichannel publishing and advertising for Air Canada’s iconic enRoute media brand including inflight magazine and website.

Air Canada’s Best New Restaurants

Content Program, Sponsorship, Air Canada

360º content program: complete sponsorship, branding, content development and experiential services.

Summer Olympics Campaign

OOH, Air Canada

Photography, production and design services for Air Canada’s OOH, editorial and social campaigns for the 2024 Paris Games.

Destination
Guides

IFE, Website, Air Canada

Complete editorial curation for 45+ highly curated city guides with interactive POIs to support route marketing.

Aeroplan Insider’s Guide

Publishing, Website, Aeroplan

Omnichannel content creation for a curated editorial series designed to help loyalty members maximize their benefits.

Experience Magazine

Publishing, Advertising, Bombardier

Custom publishing and advertising sales for a high-end luxury magazine for the ultra-high-net-worth audience.

Fairmont
Magazine

Publishing, Advertising, Fairmont

Custom publishing and advertising sales for Fairmont’s luxury in-room magazine and digital media products.

Toronto Tourism Content

Publishing, Advertising, Destination Toronto

Custom publishing and advertising sales for Toronto tourism agency’s multiple print and digital media products.

APEX Experience Magazine

Publishing, Airline Passenger Experience

Custom publishing for APEX Experience Magazine’s print, digital and event media products.

Inflight Safety Video

Video Production, Air Canada, Disney

Complete video production and post-production services for Air Canada’s special edition safety video developed in partnership with Disney.

Destination Guides

Video Production, Air Canada

Creative and post-production services for city guides featuring tastemakers like director Stella Meghie, restaurateur Jonah Freedman and designers Byron and Dexter Peart.

Restaurant Guides

Video Production, Air Canada

Complete creative and post-production services for an annual video series highlighting the top three finalists for Air Canada’s Best New Restaurants.

Celebrity
Interviews

Video Production, Celebrity, Air Canada

Complete creative and post-production services for videos featuring celebrities like actor Simu Liu, athlete Serge Ibaka and Drake’s visual artist Theo Skudra.

Earn Your Wings Gamification

Gamification, Air Canada

Creative concept, development and execution of a custom gamification program to drive engagement and influence travel behaviour with loyalty members.

Eat & Vote Dining Contest

Contest Production, Air Canada

Contest strategy, design and management (print and digital) for the People’s Choice Award for Air Canada’s Best New Restaurants program.

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