Inspiration is influence.
Our in-house Creative Studio specializes in custom content creation and video production.
We take inspiration from travelers’ passions and motivations to guide our creative process. Our team produces custom content across multiple platforms, reaching travelers at all stages of their journey. The content we create informs, entertains, and inspires while building trust and fostering loyalty. Our integrated production team brings these ideas to life through branded videos, editorial features, social posts, and ads, making sure the story stays consistent, high-quality, and relevant to the audience.
Air Canada enRoute Magazine
Publishing, Website, Advertising, Air Canada
Multichannel publishing and advertising for Air Canada’s iconic enRoute media brand including inflight magazine and website.
Air Canada’s Best New Restaurants
Content Program, Sponsorship, Air Canada
360º content program: complete sponsorship, branding, content development and experiential services.
Summer Olympics Campaign
OOH, Air Canada
Photography, production and design services for Air Canada’s OOH, editorial and social campaigns for the 2024 Paris Games.
Destination
Guides
IFE, Website, Air Canada
Complete editorial curation for 45+ highly curated city guides with interactive POIs to support route marketing.
Aeroplan Insider’s Guide
Publishing, Website, Aeroplan
Omnichannel content creation for a curated editorial series designed to help loyalty members maximize their benefits.
Experience Magazine
Publishing, Advertising, Bombardier
Custom publishing and advertising sales for a high-end luxury magazine for the ultra-high-net-worth audience.
Fairmont
Magazine
Publishing, Advertising, Fairmont
Custom publishing and advertising sales for Fairmont’s luxury in-room magazine and digital media products.
Toronto Tourism Content
Publishing, Advertising, Destination Toronto
Custom publishing and advertising sales for Toronto tourism agency’s multiple print and digital media products.
APEX Experience Magazine
Publishing, Airline Passenger Experience
Custom publishing for APEX Experience Magazine’s print, digital and event media products.
Inflight Safety Video
Video Production, Air Canada, Disney
Complete video production and post-production services for Air Canada’s special edition safety video developed in partnership with Disney.
Destination Guides
Video Production, Air Canada
Creative and post-production services for city guides featuring tastemakers like director Stella Meghie, restaurateur Jonah Freedman and designers Byron and Dexter Peart.
Restaurant Guides
Video Production, Air Canada
Complete creative and post-production services for an annual video series highlighting the top three finalists for Air Canada’s Best New Restaurants.
Celebrity
Interviews
Video Production, Celebrity, Air Canada
Complete creative and post-production services for videos featuring celebrities like actor Simu Liu, athlete Serge Ibaka and Drake’s visual artist Theo Skudra.
Earn Your Wings Gamification
Gamification, Air Canada
Creative concept, development and execution of a custom gamification program to drive engagement and influence travel behaviour with loyalty members.
Eat & Vote Dining Contest
Contest Production, Air Canada
Contest strategy, design and management (print and digital) for the People’s Choice Award for Air Canada’s Best New Restaurants program.